What do you think Beyoncé, Jay Z, Kanye, Coldplay or Lady Gaga have in common? Not music. They all have built compelling and lucrative brands based on music.
Any marketing guru will tell you that the biggest and most important aspect of marketing is branding. This is as essential in the music business as it is in any other. Potential fans need to be able to remember and associate with you. With so many other artists and bands out there, it is important that you take the necessary steps to stand out in the crowd and not just fade.
Once you start to treat your music as a business and understand the importance and value of branding, things will start to fall into place and you’ll be taking steps in the right direction. The brand is the foundation of your business, and once the foundation is laid you can build upon it. Without a starting block, a business cannot be built. When it comes to your career, you don’t want to be going around in circles, you want to move forward
Without doubt, the biggest challenge most artiste face is getting their music heard. So it’s important you give yourself the very best chance of cutting through.
Sadly, just having great music is not enough. Artistes frequently spend months writing and recording new material and then rush it out before considering the importance of presentation or brand.
To stand out in the crowd, here are 6 things you should do as an artiste…
Be Unique and Distinctive
Differentiate yourself from all the other acts out there so people will always remember you. A persona makes you yourself, it is a representation of yourself, and that makes you unique.
You’re an artiste right? Well so is your neighbor, his cousin, and her boyfriend – music fans have a bewildering array of choices these days so you have to give them a reason to recommend your latest CD, buy tickets to your show and follow you online.