Rebranding is a tool available to any entity, individual or corporate, who really want to get out of a particular identity and move to a new one.
It can be done at any time, whether you are doing well currently or not, and it’s mostly to signal a change which is expected to bring better results.
Asamoah Gyan just gave his followers on social media a new gem, showing off a video of himself performing an old time classic.
Gyan performs Batman’s (now Samini) hiplife classic ‘Gyae Shi’ with his live band and delivers quite a good performance.
Since most Ghanaian musicians have identity crisis, changing of names is always anticipated or welcomed.
The process where an artiste changes his/her name is not new. However, it appears that this phenomenon has caught up with modern Ghanaian artistes.
Let me run quickly through some artistes who have been involved in the name changing craze. Efya started her career with Jane Awindor. She swapped to Miss Jane, then to Jane and finally to her present name Efya.
