Every day, we read and watch news across the globe but to me, this particular one is too strange. An unconfirmed report going viral on the internet has it that a Pilot of British Airways had no option than to land forcefully in China after some strange birds in a form of eagles from nowhere … Read more
British Airways are working on designing a new look uniform for its thousands of employees and the contract has been handed to the world renowned designer Ozwald Boateng. Boateng, a holder of the Order of the British Empire, would be working closely with the company to conceptualize and design a new uniform in line with the veteran carrier’s ethos.
Does British Airways know about the influence of images when someone is looking to pick their next holiday destination? Of course they do, else what would have been the point in presenting those beautiful photos for Spain, France and Cape Town—but shockingly, an awful one for Accra.
How would you feel if you receive the above email (screenshot) from British Airways, a company that believes to be doing its best to equally sell these holiday destinations to you—when obviously, the beauty in one (where you are from) has been totally marginalized?
Perhaps I have a bad taste for beautiful images and that is why I am finding it difficult to see the beauty in the selected image of Accra, almost crowded by hawkers along a disturbed sand beach—perched with the blue sea of Spain and the well captured architecture of France.
Among the four images used for the different holiday destinations, you must somewhat have a deep problem to opt for Accra, Ghana—there is nothing attractive, unique or appealing about that image.
It’s this sort of image misrepresentation by those who claim to have the interest of Ghana at heart that needs to be challenged. You wouldn’t attempt to sell such an image to a blind man looking for a holiday destination because it’s tasteless and does not in any way represent the uniqueness of Accra—so why send it out to your non-blind customers?
