On the global music scene, the Ghana Hip life scene is slowly, but surely making an impact with the male musicians championing the cause.
One thing I have noticed is that, our mainstream female musicians are off the radar, and in many cases, retrogressing in their career.
This is really sad to me as a woman. If I’m looking back even as recent as two years ago, our female musicians had all the potential in the world, tracks like “Wengeze” and “Fake London Boy” were in heavy rotation. But now they are getting it so wrong, their singles are making no impact, and their popularity is sinking fast.
As a result of free downloads, musicians cannot rely on CDs to make bank hits anymore, and must therefore focus on endorsements and paid performances, which are also heavily reliant on branding.
How can our female musicians attract performances when their songs are nothing to write home about? When it comes to endorsements, do not go there because their brands or images are at the weakest level.
Smirnoff Vodka & Black Avenue Muzik Bring You 'The D-Black Vera Video Premiere Party'
We’re excited to announce to you the final confirmed date, venue and more details for the release party for the most anticipated music video of the year, the one everyone has been waiting for. The hype behind the number 1 song in Ghana currently is crazily massive and Ghanaian fans can’t wait to watch the … Read more