Just over two years ago, Ideal Groupe, a private financial holding company, acquired a majority share in TV Africa and rolled out a big re-branding campaign to re-position the station in the competitive TV market following 13 years of operations under the old  management
However, this year 2018, the station has rolled out another re-branding of its on-air programming which seeks to give a ‘new look and feel that will give viewers the best experience with new programs and contents, new presenters, news from all corridors, in-depth analyses of national issues, international standards, excellent customer service delivery, speed and a host of others.’