Samsung has joined the GSMA in an initiative harnessing mobile technology to reach 15.5 million pregnant women and mothers of young infants across Africa.
Thabiet Allie, Head of Content and Services at Samsung Electronics Africa, made the announcement at the Partnership for Maternal, New-born & Child Health Partner’s Forum held in Johannesburg South Africa in July. Allie said Samsung was proud to be one of the founding partners in the GSMA Mobile for Development Health programme which is an integral part of the United Nations ‘Every Woman Every Child Strategy’.
The partnership seeks to reach15.5 million pregnant women and mothers with young infants across the continent, who require access to healthcare services. The programme will be rolled out in two phases, the first phase will be launched in seven countries (Côte d’Ivoire, Ghana, Nigeria, Rwanda, South Africa, Uganda and Zambia) from September 2014. The second phase will launch in 2015 when Kenya, Malawi, Mozambique and Tanzania will be added to the programme.
Samsung was proud to be involved with the programme from its inception, Allie said.
“It is a vital initiative that fits perfectly with our approach to forming strategic relationships that provide socially relevant solutions to the needs of our customers. We have achieved significant success with our involvement in helping to deliver socially relevant and sustainable solutions that have been built on our commitment to finding the best partners to form alliances with in specific sectors.