Without any definition of terms, I assume the words quantity and quality are understood by almost everybody who is reading this article.
In our various works, we all strive to achieve what is best but it becomes absurd when a person decides to choose quantity over quality (excellence).
Let’s delve into the movie industry a bit (focusing largely on Kumawood). Countless new movies are released each and every day. Enter a movie shop you see around and ask for the latest Ghanaian movie in town. Over hundred movie CDs would be handed to you.
There wouldn’t be any problem if these movies are of high quality and good storylines. I sometimes wonder the kind of cameras they use to shoot those movies. I guess my phone’s camera can do a better job than the cameras they use. The picture and sound qualities of most of the so – called Ghanaian movies are nothing to write home about.
Yet, when you complain, all that the industry players can afford to tell you is to support your own and stop backbiting. How do I support something in which those involved are doing nothing to advance it? What is backbiting about putting the bare facts on the ground?
As human as I am, I work hard to earn money. It would therefore be sensible to spend that hard – earned money on things that are of good qualities. So when I patronise foreign movies, it is not that I want their industry to grow and leave ours hanging. It’s a simple logic; I want value my money.