Some celebrities are now coming to the defence of Nivea following the campaign started by Fuse ODG against their ‘fairer skin campaign.
Diamond Appiah, who sells cosmetics herself, has already jumped to Nivea’s defence, and the latest to do so is artist manager Lawrence Nana Asiamah Hanson.
Speaking on Daybreak Hitz, Bulldog said as a brand himself, it is quite dangerous for Fuse to be attacking another brand such as Nivea.
“Let’s be careful when we are attacking or speaking against products. Fuse is a product, Nivea is a product so I think he should be mindful. These people have gone through every scientific experiment, it’s been approved for sale. The fact that you are a product and you are speaking against a product that is not really harmful, I don’t get the connection. There are a lot of social vices he can campaign against,” Bulldog said.
Not done yet, he attacked Fuse for his unacceptable and unethical conduct.
“I think we should be responsible enough. Brands are involved so because one attacks, he should be cautious. I don’t think any of us supports bleaching but don’t call out a product. It’s unacceptable, it’s unethical. He’s a brand, he’s got a management team so they should know better. Let’s fight against bleaching; don’t call out products. Mentioning products will get you into trouble,” he added.
Fuse came out firing the past few days against Nivea’s campaign, which he claims is promoting skin bleaching. Many celebrities have echoed his criticism, but others are also calling him out, such as Bulldog.