Empire Entertainment has done it again; raising the bar so high every event organiser in Ghana will struggle to catch up. They have proven to the world what they are capable of doing best.
The much talked about and biggest event on the Ghanaian musical event calendar took place last Saturday (24th May, 2014) at the Accra International Conference Centre. Various parts of the capital city experienced massive traffic jam as a result of uncountable number of people who were finding their way to get to the venue.
Hype Before the Event
I wouldn’t be charged with providing any false information to the public if I confidently say ‘Ghana Meets Naija’ was, and will forever be the most advertised event on the Ghanaian entertainment calendar. Its news was felt by each and everyone just like we all feel air as living beings.
The online community, print, and broadcast media were all used to publicize this great event (something that most event organisers lack). With the kind of hype this event received prior to the D – day, I wouldn’t be surprised if other event organisers contact the head of publicity at Empire Entertainment for some helpful advice from now onwards. I give them A+ just for this.
The team understands the importance of effective publicity. To the penny-pinching event organisers who wish not to spend money on publicity, yet want to gain from their events, please take a clue from how ‘Ghana Meets Naija’ was hyped and its outcome.
Of course, GhanaCelebrities.Com led the online campaign with thought provoking articles—and we are glad the event was such a GREAT success…
Attendance
The effect of what has been discussed above (Publicity) was felt on Saturday night. Nobody needed the services of Ghana Statistical Service to do some general counting before we got to realise lots of people attended this mega concert. It was visible to all.
Information that came from the camp of Empire Entertainment had it that tickets were sold out before Saturday. All of us present can corroborate to that assertion because of what our eyes saw. No seat was left unoccupied.
Even though tickets were sold out and the hall was full, people outside the Accra International Conference Centre without tickets were eager to get tickets and enter as if they were going to watch a rematch of Bukom Banku and Ayitey Powers’ bout.
When placed on a weighing scale, those without tickets who wanted access to the hall could outweigh the patrons inside. This alone ought to inform you how majority of Ghanaians, as well as non – Ghanaians, trooped in to the venue for the 4th edition of ‘Ghana Meets Naija’.