Fashion has always been part of the entertainment industry and interestingly, it’s generating millions into the pockets of fashion designers, clothing companies and its affiliates.
Mostly, celebrities spend a lot of money on what they wear─nothing inferior for the fear of being trolled by fans on social media, you remember Shatta Wale’s fake Adidas brouhaha? yeah, that should tell you how fashion is important to celebrities.
You might think whatever you want about Kanye, but his business acumen seems spot on, at least for now.
The rapper has been in a partnership with the sportswear firm Adidas for some years now, designing the famous ‘Yeezys’ sneakers.